The Branson Convention Center and the Hilton Branson Convention Center Hotel are elements of Branson landing a $420 million public/private project spanning 1.5 miles of Lake Taneycomo adjacent to historic downtown Branson.  The project,scheduled to open officially in the August of 2007, will include 450,000 square feet of retail shops and restaurants-including Bass Pro Shops and a Belk department store, condominiums, a boardwalk, marinas, entertainment, parking and an additional Hilton property, the Hilton Promenade at Branson Landing (opening in February 2007).